According to an article in New York Times, around 25% of the products sold through Woot had been refurbished, some were becoming obsolete, and others were surplus.Ībout Woot, Ryan Block, Founder and Editor-At-Large for consumer electronics blogs, Engadget said, "They're not really the place to go to get your cutting-edge product, but they are a really good place to find deals. Woot Deals and Shenanigans By Shop hundreds of deals on electronics, house goods, sports activities, style, and more Choose your own deal future: You can sort and filter by category or browse with reckless abandon. After an order was processed, the customer was sent a brief email.Įven though it had started out selling computer components, Woot began offering electronic gadgets and other items like dog bowls, blenders, vacuum cleaners, watches, etc. Payments could be made through various credit cards, and through Paypal. Facets of the Business Model - 'One Day, One Deal'Ĭustomers had to register at the site before they could begin making purchases from Woot. The company took on the task of selling computer components like motherboards, video cards, etc. In 1994, Rutledge, a college dropout, started a distribution company called Synapse Micro Inc. << Previous Excerpts Developing A Unique Business Model It is not intended to illustrate either effective or ineffective handling of a management situation. This case study was compiled from published sources, and is intended to be used as a basis for class discussion.
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